Watch Dogs: Legion Marketing Site

Watch Dogs: Legion, the action-adventure game by Ubisoft encourages players to think differently by letting players literally recruit and “play tas anyone” (even Granny) in the game world. This is the third game in the Watch Dogs franchise and was one of the highlights of E3 Electronic Entertainment Expo. The glitchiness and grittiness of the game site design was adapted from the anarchic game location based in the dystopian state of London, where post-Brexit anxiety exists and citizens are under near-constant surveillance. We used animations to elevate the brand keyart and make the site come alive and feel engaging without giving up performance. Role: UI Design & Art Direction Agency: Five & Done